This hue is inspired by the striking red that defines Virgin Atlantic’s identity—a bold shade chosen to reflect innovation, glamour, and the airline’s signature sense of style. Introduced in the 1980s under Richard Branson’s vision for a fresher, more rebellious aviation brand, the vivid red soon became synonymous with the carrier’s sleek uniforms, aircraft livery, and youthful energy. With its almost lacquered sheen, Virgin Atlantic red stands out on runways around the world as a symbol of modern luxury and a reminder that flying can still feel exciting.