This hue is inspired by UPS Gold—also known as Selective Yellow—the bright golden accent used alongside the company’s signature brown to create one of the most recognizable color pairings in global logistics. The vivid yellow was chosen for contrast and visibility, cutting cleanly through the intensity of brown with energy and clarity. Together, the two colors balance reliability with approachability—Pullman Brown as the foundation, UPS Gold as the signal. This bold accent has come to symbolize speed, attention, and the moment your package is finally in sight.