This hue is inspired by the current UPS Brown, introduced in 2014 as a bold evolution of the company’s century-old color legacy. Significantly darker and richer than the original Pullman Brown, this deep, nearly chocolate-black shade was designed for the digital age—providing stronger contrast, a more contemporary aesthetic, and enhanced visual impact across screens and modern materials. The 2014 redesign removed the 3D glossy effects of the previous logo and embraced a flat, minimalist approach with this intensified brown at its core. It retains all the trust and recognition built over decades while projecting a more refined, premium presence.