This hue is inspired by the original UPS Brown, introduced in 1916 and often called “Pullman Brown”—a medium-rich shade chosen to evoke the luxury and reliability of the Pullman Company’s prestigious railroad sleeping cars. Selected for both its association with elegance and its practical ability to hide dirt on delivery vehicles, this warm, earthy brown became the foundation of UPS’s visual identity. For nearly a century, this color appeared on trucks, uniforms, and packages, building unshakeable trust across generations. It’s a brown that speaks to heritage, dependability, and the quiet assurance of a company that always delivers. So iconic it earned the company the nickname “Big Brown.”