This hue is inspired by the green that defines Starbucks’ global identity—a deep, calming shade that evokes growth, freshness, and prosperity. First introduced in 1987 during the company’s rebrand, the color replaced the original brown palette that reflected the brand’s coffee origins. The shift to green came from Il Giornale, Howard Schultz’s own coffeehouse company that merged with Starbucks that year, symbolizing a bold new chapter and the company’s transformation from a coffee bean retailer to a destination for coffee by the cup. The rebrand also brought a modernized version of the iconic mermaid logo, with the siren’s form refined and made more family-friendly. In the years that followed, Starbucks would embrace the “third place” philosophy—creating welcoming spaces between home and work where community and connection could flourish. Today, Starbucks green has become instantly recognizable around the world, a modern emblem of comfort, caffeine, and community wrapped in a paper cup.