This hue is inspired by the bold, high-visibility yellow that defines Snapchat’s playful identity. Designed to stand out on a crowded phone screen, the bright shade evokes creativity, spontaneity, and the joy of a disappearing message. Paired with the app’s simple white ghost logo—Ghostface Chillah—the color has become instantly recognizable worldwide, a signal that what happens here is fleeting, fun, and uniquely in the moment.