This hue is the bold blue of IKEA’s shopping bags and branding, chosen for its clarity, visibility, and Scandinavian simplicity. Paired with yellow, it reflects Sweden’s national colors—adopted by IKEA in the early 1980s after experimenting with red-and-white schemes in its first decades. Since 1991, new stores have been built in this vivid blue with yellow wordmarks, creating what the company calls “brand-building of gigantic proportions.” More than a brand color, IKEA blue has become a cultural signal of affordability, practicality, and the shared ritual of building a home one Allen key at a time.