This hue is inspired by the bold purple that anchors FedEx’s identity, a distinctive choice in the logistics world where blues and reds dominate. Part of the company’s visual identity since its founding in the early 1970s and formalized in the 1994 rebrand to FedEx, the rich purple conveys reliability with a touch of premium service—a color that feels both authoritative and modern. Paired with bright accents like orange or green depending on the division, FedEx Purple has become instantly recognizable on planes, trucks, and doorsteps worldwide. It’s the shade of speed, precision, and packages arriving exactly when they should.