This hue is inspired by the bright orange that defines FedEx’s unified brand identity. Originally, FedEx used different accent colors to distinguish its divisions—orange for Express, green for Ground, red for Freight, blue for Office—but in August 2016 the company announced a consolidation around a single palette of purple and orange, completing the rollout by 2021. The vivid orange was chosen for its visibility, energy, and sense of motion, complementing the stability of FedEx Purple while signaling speed and action. Today, this orange appears across all FedEx services, a shared color that represents a streamlined global network moving as one.