Say hello to digital magenta, the vibrant purplish-red created on screens by combining 100% red and 100% blue light in the RGB color model. Unlike colors found in the visible spectrum, magenta doesn’t correspond to a single wavelength of light. It’s a non-spectral color, meaning it exists only in our perception, not as a pure wavelength in nature. In print, magenta takes on a different role as one of the four process inks in the subtractive CMYK model. Same name, different color. (And a puzzle for another day.)