This hue is inspired by the bold red paired with DHL’s signature yellow, a striking contrast designed for clarity and impact. Introduced when the company was founded in 1969, this energetic red communicates speed, action, and precision, reinforcing the brand’s promise of fast international delivery. The pairing draws on color psychology fundamentals—red for urgency and energy, yellow for visibility and optimism—creating a combination that’s psychologically primed for express logistics. Together, red and yellow form one of the most recognizable color pairings in global logistics, instantly identifiable on planes, trucks, and packages across more than 220 countries.