This hue is inspired by the confident blue that defines Boeing’s visual identity—a color chosen to evoke innovation, reliability, and the expansive sky the company’s aircraft navigate. Introduced during mid-20th-century branding updates and refined over time, Boeing Blue became a hallmark of the company’s liveries, logos, and promotional materials. Its crisp, modern tone reflects the engineering spirit behind some of the world’s most recognizable airplanes, a shade that feels equal parts aerodynamic and aspirational. Whether emblazoned on a tail fin or a factory wall, Boeing Blue symbolizes the pursuit of flight and the promise of what comes next.