This hue is inspired by the bold blue shell of the Blue M&M, a color added to the candy’s palette in 1995 after winning a fan vote to replace tan. Its vivid, high-contrast tone comes from modern food colorants that give the chocolate its smooth, glossy finish. Just as memorable is the Blue M&M character—cool, confident, and effortlessly suave—whose personality helped cement this brilliant blue as one of the most beloved and recognizable colors in the M&M lineup.